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Atlanta's First Park-Oriented Development


Harp Transmission's pedestrian friendly design creates a “front porch” gathering spot and a pavilion in the park. George Street will be for bikes/pedestrians only and a wide public breezeway at the ground floor will encourage seamless connectivity through the park space.

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Atlanta's First Park-Oriented Development


Harp Transmission's pedestrian friendly design creates a “front porch” gathering spot and a pavilion in the park. George Street will be for bikes/pedestrians only and a wide public breezeway at the ground floor will encourage seamless connectivity through the park space.

 

Context

The Harp Transmission project responds to the site's urban transit-oriented location next to a busy thoroughfare and underutilized greenspace by creating an integrated amenity to activate the park and connect neighborhoods.

 
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Innovative Design


The old Harp Transmission building will be preserved and the new structure will be adorned with perforated metal screening and a “super roof” to create a human scale landmark for the park. No new onsite parking will be created.

Innovative Design


The old Harp Transmission building will be preserved and the new structure will be adorned with perforated metal screening and a “super roof” to create a human scale landmark for the park. No new onsite parking will be created.

Drawing inspiration from great urban spaces across the south and globe, Harp Transmission will house a mix of commercial uses from daytime to evening to put eyes on the Memorial Drive Greenway and Oakland Cemetery. Further activation of the park could include outdoor events connected to the building.

The project will enhance local connectivity, and act as a public meeting hub to tie different neighborhoods and diverse people of the city together. The result will be an iconic park for Atlanta unlike anything in the city. An accessible and fun space for young adults, families and seniors in the community. 

From automotive brownfield to green building; the redevelopment will be LEED certified. The developers removed multiple Underground Storage Tanks associated with the property’s former automotive use and received a No Further Action letter from the Georgia Environmental Protection Division in September 2016.

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Connecting the Dots


The Harp Transmission project builds on the best practices of great urban spaces, community feedback and the principles of the 5 urban plans that have been conducted for this area of Memorial Drive over the past 16 years.

Connecting the Dots


The Harp Transmission project builds on the best practices of great urban spaces, community feedback and the principles of the 5 urban plans that have been conducted for this area of Memorial Drive over the past 16 years.

Historic roots, strong growth

Adjacent to Atlanta’s oldest cemetery at the eastern gateway of Martin Luther King, Jr. Blvd, growth abounds. Within a ¼ mile alone, over 1,000 apartments and 100,000 square feet of commercial are under construction, planned or built within the past year.

bike/walk-ability

 

With a walk score of 85 and a bike score of 79, life at 350 Memorial can be experienced without a car. In addition to local live, work, play, Harp Transmission is a short walk to several alternative transportation options.

multimodal access

  • MARTA Bus: 60 feet, Transit: 900 ft
  • Atlanta Streetcar: 0.5 mile
  • Atlanta Beltline: 0.8 mile
  • Interstates 75/85/20: 0.5 mile
  • Atlanta City Hall: 0.8 mile
  • Turner Field Redevelopment: 1 mile