The Harp Transmission project originated from Clark Property R+D's founder, Jesse Clark, living and working in Grant Park and growing increasingly disappointed with the underutilized Memorial Drive Greenway. At the time, the "Greenway" was little more than a sporadic collection of blighted vacant lots littered with boulders and shrubs and no improvements for nearly a decade. Upon doing research into previous urban plans, Clark found that 5 different plans for the area recommended many different types of active uses for the property. Clark approached the owner of Harp Transmission, Artie Bray, who was long overdue for retirement at the age of 76, and placed the property under contract. Clark then partnered with Pellerin Real Estate, a local developer in Grant Park, to help with the implementation of the project.
Drawing inspiration from great urban parks like Klyde Warren Park and Bryant Park, they embarked on an 18-month community design and stakeholder listening tour. Working with Square Feet Studio, they proposed a bold redevelopment plan of park-integrated development that Atlanta has never seen before. Their vision represents the culmination of community feedback into a project that activates and connects to the Greenway while embracing its transit-oriented location.