Background

The Harp Transmission project originated from development partners Pellerin Real Estate and Clark Property R+D living and working in Grant Park and growing increasingly disappointed with the underutilized Memorial Drive Greenway. Upon doing research into previous urban plans, they found that 5 different plans for the area recommended many different types of active uses for the property. Drawing inspiration from great urban parks like Klyde Warren Park and Bryant Park, they embarked on an 18-month community design and stakeholder listening tour. The current plans and renderings designed by Square Feet Studio represent the culmination of that community feedback into a project that activates and connects to the Greenway while embracing its transit-oriented location.

rezoning

The Harp Transmission site is currently zoned SPI-22, Subarea 2. This zoning allows for the development of up to a 64-foot high, 36,000 square foot building with permissible uses including restaurant/bar, retail, banks, schools, dry cleaner, bowling alley, museum/galleries, and drive-in/drive-through facilities, among others. 

The overwhelming majority of development activity in SPI-22 over the past 2 decades has been multifamily residential and restaurants/retail. Harp Transmission plans to incorporate a complementary mix of commercial uses; the first floor will include public/private space with family-friendly food and beverage as well as neighborhood retail. Upper floors will include office and event space. The development of office space at Harp Transmission will create an opportunity for a mix of compatible uses needed for a diversified urban environment, economic development, and activation of the Greenway from sunrise to sunset. The developers have submitted a re-zoning request to permit office use on the upper floors and will submit a parking variance to eliminate the 15 spaces the project is required to have off-street.

next steps

Projects like Harp Transmission can happen in Atlanta. Right now is a great time to get involved in the outcome of the project. For Harp to happen we need support at the re-zoning meetings, and we cannot do this alone. We need the supporters of thoughtful pedestrian-friendly placemaking to be heard and have a lasting impact on how our city grows. After that, let your City Council and Planning Staff know you support this. If we can get the approvals, this will break ground in 2018!

The developers will present the project at the August 3rd Grant Park Land Use and Zoning Committee meeting at Zoo Atlanta at 7:00 pm. Please visit the Take Action page for details on this and future meetings required for the rezoning.

The Harp Transmission project seeks to become an integrated part of the Memorial Drive Greenway. The indoor/outdoor plaza space will serve as a transit-oriented meeting hub for the surrounding residents of Grant Park, Downtown, Cabbagetown, Summerhill and Old Fourth Ward. 

The Harp Transmission project seeks to become an integrated part of the Memorial Drive Greenway. The indoor/outdoor plaza space will serve as a transit-oriented meeting hub for the surrounding residents of Grant Park, Downtown, Cabbagetown, Summerhill and Old Fourth Ward. 

George Street will be paved with brick to create a pedestrian promenade that ties the building and greenspace together.

George Street will be paved with brick to create a pedestrian promenade that ties the building and greenspace together.

The Harp building remains as a shell, spanning the ground floor program and creating both interior and exterior space.

The Harp building remains as a shell, spanning the ground floor program and creating both interior and exterior space.

George Street will be for pedestrians/bicyclists only and a wide breezeway through the ground floor of the building will encourage connectivity to the park and create an iconic outdoor public plaza for the community. 

George Street will be for pedestrians/bicyclists only and a wide breezeway through the ground floor of the building will encourage connectivity to the park and create an iconic outdoor public plaza for the community. 

The development team is proposing to restore the former Harp Transmission building and build around and over the building with a mix of commercial uses to activate the Memorial Drive Greenway and adjacent Oakland Cemetery from sunrise to sunset.

The development team is proposing to restore the former Harp Transmission building and build around and over the building with a mix of commercial uses to activate the Memorial Drive Greenway and adjacent Oakland Cemetery from sunrise to sunset.