Background

The Harp Transmission project originated from Clark Property R+D's founder, Jesse Clark, living and working in Grant Park and growing increasingly disappointed with the underutilized Memorial Drive Greenway. At the time, the "Greenway" was little more than a sporadic collection of blighted vacant lots littered with boulders and shrubs and no improvements for nearly a decade. Upon doing research into previous urban plans, Clark found that 5 different plans for the area recommended many different types of active uses for the property. Clark approached the owner of Harp Transmission, Artie Bray, who was long overdue for retirement at the age of 76, and placed the property under contract. Clark then partnered with Pellerin Real Estate, a local developer in Grant Park, to help with the implementation of the project. 

Drawing inspiration from great urban parks like Klyde Warren Park and Bryant Park, they embarked on an 18-month community design and stakeholder listening tour. Working with Square Feet Studio, they proposed a bold redevelopment plan of park-integrated development that Atlanta has never seen before. Their vision represents the culmination of community feedback into a project that activates and connects to the Greenway while embracing its transit-oriented location.

 The Harp Transmission project seeks to become an integrated part of the Memorial Drive Greenway. The indoor/outdoor plaza space will serve as a transit-oriented meeting hub for the surrounding residents of Grant Park, Downtown, Cabbagetown, Summerhill and Old Fourth Ward. 

The Harp Transmission project seeks to become an integrated part of the Memorial Drive Greenway. The indoor/outdoor plaza space will serve as a transit-oriented meeting hub for the surrounding residents of Grant Park, Downtown, Cabbagetown, Summerhill and Old Fourth Ward. 

 George Street will be paved with brick to create a pedestrian promenade that ties the building and greenspace together.

George Street will be paved with brick to create a pedestrian promenade that ties the building and greenspace together.

 The Harp building remains as a shell, spanning the ground floor program and creating both interior and exterior space.

The Harp building remains as a shell, spanning the ground floor program and creating both interior and exterior space.

 George Street would be for pedestrians/bicyclists only and a wide breezeway through the ground floor of the building will encourage connectivity to the park and create an iconic outdoor public plaza for the community. 

George Street would be for pedestrians/bicyclists only and a wide breezeway through the ground floor of the building will encourage connectivity to the park and create an iconic outdoor public plaza for the community. 

 The development proposed restoring the former Harp Transmission building and build around and over the building with a mix of commercial uses to activate the Memorial Drive Greenway and adjacent Oakland Cemetery from sunrise to sunset.

The development proposed restoring the former Harp Transmission building and build around and over the building with a mix of commercial uses to activate the Memorial Drive Greenway and adjacent Oakland Cemetery from sunrise to sunset.