parking & access study
A parking study was conducted for the Harp Transmission redevelopment project (Harp) located at 350 Memorial Drive. Harp is planned for a 34,500 square-foot, 4-story mixed-use development with restaurant and retail on the ground floor and office space on the upper floors. In light of the site’s multi-modal transit-oriented location, the development team initially proposed building the project without creating new off-street parking. The property is located two blocks from a MARTA transit station, ½ mile from the Atlanta Streetcar, 1 mile from the Atlanta Beltline, and directly served by a bus line. In addition to its alternate transportation access, the site is located within the Memorial Drive Greenway.
Upon presentation of this “zero-parking” development proposal to the community, the immediate neighbors surrounding Harp objected that there wasn’t enough available parking in the area to absorb the future visitors to the Harp project. The developers have since revised their proposal to provide 40 off-street parking spaces either through underground parking or a nearby parking arrangement. In order to study this issue further, the development team agreed to conduct a parking study to identify the actual supply and demand for parking spaces within walking distance to the Harp project. The purpose of the study is to determine the feasibility of the local parking supply to adequately meet the needs of the Harp project’s projected parking demands. Below are select maps from the study, and the full report can be downloaded here.
Field survey data, parking maps and graphics provided by Chul Park, Urban Planner/Designer, and 2017 graduate of the Master of City and Regional Planning program at the Georgia Institute of Technology.
The Harp property is located two blocks from a MARTA transit station, ½ mile from the Atlanta Streetcar, 1 mile from the Atlanta Beltline, and directly served by a bus line. Additionally, the site is currently on a proposed future Beltline transit route (dotted fuchsia line) that is currently under review by the FTA for approval.
The study area within 1,000 feet of the Harp project includes a total inventory of 1,347 parking spaces. This number includes public, private, on-, and off-street parking. It does not include parking spaces associated with single-family driveways or garages. Of the total parking supply, currently 41.6% is private and 58.3% is public and after upcoming developments will be 70.3% private and 26.6% public. All parking in the study area is free either to the public or for customers/residents.
Where is there a parking problem? The following maps identify the parking availability and utilization by area. The parking “hot spots” (76%-100% utilization) are primarily localized to the Crown Candy/Mattress Factory parking lots and the area surrounding The Jane, while other areas within walking distance of Harp are underutilized.